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CMG holds 'Prelude to the Spring Festival Gala' event in Melbourne

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China Media Group hosts a
China Media Group hosts a "Prelude to the Spring Festival Gala" event in Melbourne, Australia, January 24, 2025. /CMG

China Media Group hosts a "Prelude to the Spring Festival Gala" event in Melbourne, Australia, January 24, 2025. /CMG

On January 24, the China Media Group (CMG) hosted the "Prelude to the Spring Festival Gala" event in Melbourne, Australia.

Shen Haixiong, vice minister of the Publicity Department of the Communist Party of China Central Committee and president of CMG, delivered a video message.

Shen emphasized that the Spring Festival, as one of China's most significant traditional festivals, embodies profound cultural and emotional values, including family reunion, national prosperity, and harmony between humanity and nature.

He noted its transformation from a "Chinese festival" into a "global celebration," recognized as a United Nations holiday and included in UNESCO's Intangible Cultural Heritage list last year.

Artists from China and Australia performed a fusion of Australian Aboriginal music and Chinese folk music at the event, Melbourne, Australia, January 24, 2025. /CMG
Artists from China and Australia performed a fusion of Australian Aboriginal music and Chinese folk music at the event, Melbourne, Australia, January 24, 2025. /CMG

Artists from China and Australia performed a fusion of Australian Aboriginal music and Chinese folk music at the event, Melbourne, Australia, January 24, 2025. /CMG

The event featured screenings of CMG's promotional video for the Spring Festival Gala.

Artists from China and Australia performed a fusion of Australian Aboriginal music and Chinese folk music, showcasing the beauty of cultural exchange.

Approximately 200 guests, including Victoria Governor Margaret Gardner and representatives from various sectors in China and Australia, attended the celebration.

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