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China Media Group holds a prelude to the Spring Festival Gala in Paris, France, January 24, 2025. /CMG
China Media Group (CMG) held a "Prelude to the Spring Festival Gala" event in French capital Paris on Friday.
Shen Haixiong, vice minister of the Publicity Department of the Communist Party of China Central Committee and president of CMG, delivered a video address highlighting the global recognition of the Spring Festival. Shen noted that the festival, which was added to UNESCO's Intangible Cultural Heritage List last year, has become a major celebration worldwide.
CMG President Shen Haixiong delivers a video address at a "Prelude to the Spring Festival Gala" event in Paris, France, January 24, 2025. /CMG
Shen highlighted that CMG's Spring Festival Gala, now in its 42nd consecutive year, has become the most watched New Year cultural and art TV program in the world.
As the first gala since the Spring Festival was inscribed on UNESCO's Intangible Cultural Heritage list, this year's event will give full play to CMG's 82 language communication advantages and fully leverage the technological innovations of "5G+4K/8K+AI" to present a cultural feast to audiences at home and abroad, he said.
Nearly 200 people from both China and France attended the event.