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China Media Group hosts a "Prelude to the Spring Festival Gala" event in Sao Paulo, Brazil, January 22, 2025. /CMG
On January 22, the China Media Group (CMG) hosted the "Prelude to the Spring Festival Gala" event in Sao Paulo, Brazil.
Shen Haixiong, vice minister of the Publicity Department of the Communist Party of China Central Committee and president of CMG, delivered a video message.
Shen highlighted that the Spring Festival is one of the most significant traditional festivals in China, representing a grand occasion for cultural exchange and celebration.
He noted that the Spring Festival has evolved from a "Chinese festival" into a "global celebration," recognized as a United Nations holiday and inscribed on UNESCO's Intangible Cultural Heritage list last year.
Shen praised the festival's unique charm as a symbol of Chinese culture in the tapestry of world civilizations.
The promotional video for CMG's Spring Festival Gala makes its debut on Paulista Avenue, Sao Paulo, Brazil, January 22, 2025. /CMG
Over 200 distinguished guests from Brazil's political, academic and media sectors attended the event.
During the event, the promotional video for CMG's Spring Festival Gala made its debut on Paulista Avenue, Sao Paulo's iconic financial hub, attracting considerable public attention.