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CMG's 2025 Spring Festival Gala breaks records with 16.8 bln global views

CGTN

Performers sing together at the end of the 2025 Spring Festival Gala. /CMG
Performers sing together at the end of the 2025 Spring Festival Gala. /CMG

Performers sing together at the end of the 2025 Spring Festival Gala. /CMG

The 2025 Spring Festival Gala, hosted by China Media Group (CMG), achieved unprecedented success, reaching a staggering 16.8 billion views across all media platforms, an 18.31 percent increase from last year. Notably, mobile viewership soared to 372 million, up 52.46 percent year-on-year.

The Gala also set a new record for live streaming on domestic new media platforms, with 2.13 billion total views by 8 a.m. Wednesday, a 26.04 percent increase from the previous year. The Gala's vertical screen livestreaming, now in its fourth year, garnered 530 million views, up 25.3 percent from last year, and attracted 300 million users, a 16.73 percent increase.  

Additionally, this year, CMG has introduced accessibility features for visually and hearing-impaired viewers. Visually impaired viewers can tune in to CMG's live audio broadcast, while hearing-impaired audiences can enjoy the Gala with customized accessibility features on CMG's news app and video platforms. The Gala's barrier-free broadcasting and coverage reached 58.97 million viewers.

The program
The program "Pillars and Beams". /CMG

The program "Pillars and Beams". /CMG

The 2025 Gala not only celebrated Chinese traditions but also set new benchmarks in audience engagement. It dominated China's social media on the day, generating 27 billion topic reads and 1,136 trending searches. 

Highlights included the immersive design of the program Pillars and Beams, which featured a breathtaking aerial journey over Beijing's central axis, and the ballet performance A Beautiful Lady, which reimagined traditional Chinese culture with cinematic elegance.  

Viewers also praised the Gala's sub-venue performance, which showcased the unique charm of four different cities, sparking widespread enthusiasm for travel and cultural exploration.

Four sub-venues for the 2025 Spring Festival Gala. /CMG
Four sub-venues for the 2025 Spring Festival Gala. /CMG

Four sub-venues for the 2025 Spring Festival Gala. /CMG

The 2025 Spring Festival Gala not only delivered a spectacular cultural feast, blending traditional charm with cutting-edge technology, but showcased a vibrant celebration of the Chinese New Year.

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