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Pop culture breathes new life into retail sector

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Over the past year, you may have wandered into malls adorned with vibrant anime posters, stumbled upon stores stocked with game figurines, or noticed products co-branded with virtual-world characters. At the heart of this growing trend is the 'guzi economy,' reshaping retail and captivating a new generation of consumers. Join CGTN reporter Olivia He to discover more about this fascinating phenomenon.

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