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Video 19:39, 05-Feb-2025
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China's Spring Festival box office sets new record

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05:46

China's Spring Festival movie season is setting new box office records, with over 9.5 billion yuan (approx. $1.30 billion) in just seven days. In this video, Ne Zha 2's executive producer and industry experts discuss the rapid development of China's CGI industry, the importance of homegrown teams in telling culturally significant stories and the balance between technical advancement and creative innovation. As China's film industry matures, the path forward lies beyond box office success, carving a place on the global stage.

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