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Hit animated film 'Ne Zha 2' drives massive merchandise sales

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Merchandise for the Chinese animated film "Ne Zha 2" is in high demand, with collector items selling at "unprecedented" rates following its blockbuster release. As of 8:20 a.m. Beijing Time on February 12, "Ne Zha 2" has garnered approximately 9.106 billion yuan (over $1.24billion) in global box office earnings, according to ticketing platform Beacon.

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