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From screen to market: The billion dollar 'Ne Zha' economy

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From screen to market: The billion dollar 'Ne Zha' economy

In little over two weeks since its release, "Ne Zha 2" has soared to over 10 billion yuan ($1.38 billion) in box office earnings as per box office data tracker Maoyan, making it the first film in history to hit this milestone in a single market. Beyond the box office, its larger footprint is undeniable. How will "Ne Zha" drive economic growth? Find out in the full breakdown! 

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