The hit Chinese animation "Ne Zha 2" drives massive merchandise sales, becoming one of the top 10 highest-grossing movies worldwide with over $1.66 billion (about 12 billion yuan) at the global box office, including pre-sales, as of February 17, online data reveals. Due to overwhelming demand, fans now have to register in advance to buy the "Ne Zha 2" merchandise, according to salespeople in several Beijing stores, as some popular merchandise has been temporarily sold out.

(Photos taken by CGTN's Chen Bo)