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'Ne Zha 2' merchandise flies off the shelves amid film's success

CGTN

Blind box figurines of the characters from the Chinese animated blockbuster
Blind box figurines of the characters from the Chinese animated blockbuster "Ne Zha 2" are seen on display at a store in Beijing on February 17, 2025. /VCG

Blind box figurines of the characters from the Chinese animated blockbuster "Ne Zha 2" are seen on display at a store in Beijing on February 17, 2025. /VCG

Merchandise for the movie
Merchandise for the movie "Ne Zha 2" is seen on display in Dongguan, Guangdong Province on February 17, 2025. /VCG

Merchandise for the movie "Ne Zha 2" is seen on display in Dongguan, Guangdong Province on February 17, 2025. /VCG

Merchandise for the movie
Merchandise for the movie "Ne Zha 2" is seen on display in Dongguan, Guangdong Province on February 17, 2025. /VCG

Merchandise for the movie "Ne Zha 2" is seen on display in Dongguan, Guangdong Province on February 17, 2025. /VCG

Merchandise for the movie
Merchandise for the movie "Ne Zha 2" is seen on display in Dongguan, Guangdong Province on February 17, 2025. /VCG

Merchandise for the movie "Ne Zha 2" is seen on display in Dongguan, Guangdong Province on February 17, 2025. /VCG

Merchandise for the movie
Merchandise for the movie "Ne Zha 2" is seen on display in Dongguan, Guangdong Province on February 17, 2025. /VCG

Merchandise for the movie "Ne Zha 2" is seen on display in Dongguan, Guangdong Province on February 17, 2025. /VCG

A blind box figurine of Ne Zha from the Chinese animated blockbuster
A blind box figurine of Ne Zha from the Chinese animated blockbuster "Ne Zha 2" is seen on display at a store in Shanghai on February 12, 2025. /VCG

A blind box figurine of Ne Zha from the Chinese animated blockbuster "Ne Zha 2" is seen on display at a store in Shanghai on February 12, 2025. /VCG

Merchandise for the movie
Merchandise for the movie "Ne Zha 2" is in high demand at a store in Shanghai on February 17, 2025. /VCG

Merchandise for the movie "Ne Zha 2" is in high demand at a store in Shanghai on February 17, 2025. /VCG

With the phenomenal success of the Chinese animated blockbuster "Ne Zha 2," a wide range of merchandise and spin-off products have skyrocketed in popularity. From blind box figurines to popcorn buckets, many Ne Zha-themed items have sold out quickly upon release.

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