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'Ne Zha 2' merchandise flies off the shelves amid film's success

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Blind box figurines of the characters from the Chinese animated blockbuster
Blind box figurines of the characters from the Chinese animated blockbuster "Ne Zha 2" are seen on display at a store in Beijing on February 17, 2025. /VCG

Blind box figurines of the characters from the Chinese animated blockbuster "Ne Zha 2" are seen on display at a store in Beijing on February 17, 2025. /VCG

With the phenomenal success of the Chinese animated blockbuster "Ne Zha 2," a wide range of merchandise and spin-off products have skyrocketed in popularity. From blind box figurines to popcorn buckets, many Ne Zha-themed items have sold out quickly upon release.

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