Blind box figurines of the characters from the Chinese animated blockbuster "Ne Zha 2" are seen on display at a store in Beijing on February 17, 2025. /VCG
Merchandise for the movie "Ne Zha 2" is seen on display in Dongguan, Guangdong Province on February 17, 2025. /VCG
Merchandise for the movie "Ne Zha 2" is seen on display in Dongguan, Guangdong Province on February 17, 2025. /VCG
Merchandise for the movie "Ne Zha 2" is seen on display in Dongguan, Guangdong Province on February 17, 2025. /VCG
Merchandise for the movie "Ne Zha 2" is seen on display in Dongguan, Guangdong Province on February 17, 2025. /VCG
A blind box figurine of Ne Zha from the Chinese animated blockbuster "Ne Zha 2" is seen on display at a store in Shanghai on February 12, 2025. /VCG
Merchandise for the movie "Ne Zha 2" is in high demand at a store in Shanghai on February 17, 2025. /VCG
With the phenomenal success of the Chinese animated blockbuster "Ne Zha 2," a wide range of merchandise and spin-off products have skyrocketed in popularity. From blind box figurines to popcorn buckets, many Ne Zha-themed items have sold out quickly upon release.