Ne Zha-themed cinnabar handicrafts thrive in Guizhou

As Chinese blockbuster "Ne Zha 2" – which has become the highest-grossing animated film of all time worldwide – maintains a sustained high popularity, its related cultural products based on the traditional Chinese mythological figure Ne Zha have also won the love of many movie fans. Enterprises in Tongren, southwest China's Guizhou, have launched cinnabar handicrafts in the shape of Ne Zha which integrate traditional culture and trendy elements. 

The color of cinnabar is considered auspicious in Chinese culture. The cultural products enable movie fans to experience the charm of cinnabar culture. These new products won the favor of consumers as soon as they were launched on the market, and the sales volume is continually rising.