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'Ne Zha 2' boosts tourism in east China's Jiangxi Province

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"Ne Zha 2" isn't just a box office hit – it's boosting tourism in east China's Jiangxi Province. On high-speed trains, one can find "Ne Zha 2" themed snacks, dolls and even travel routes connecting the movie with local culture. Popular spots like Sanqing Mountain have seen a 12-percent rise in passengers, with foreign visitors up by 23 percent.

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