In this episode of Meet China, we explore how cultural trends are helping drive businesses and even conservation efforts. 

Join CGTN's Lily Lyu as she navigates how the newly coined "guzi economy" in China – a play on the English word "goods" – taps into manga, anime and game culture to attract young consumers with unique pop-culture merchandise. She finds out how museums are blending ancient heritage with modern designs to create cultural hit products, especially online. Lastly, she learns about Bryde’s whale conservation on Weizhou Island, in China's Guangxi Province, and its role in boosting tourism and eco-awareness.