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Over the past decade, China has taken significant steps to strengthen consumer protections and enhance public confidence, particularly through reforms introduced since 2020 targeting e-commerce platforms and data privacy. These measures, along with heightened transparency, have spurred increased trust among consumers. With the 2025 Two Sessions wrapped up, the government reaffirms boosting domestic consumption as a key economic objective, recognizing that robust consumer protections drive both innovation and sustainable growth. Growing awareness and stronger regulations promise continued vitality in China's flourishing consumer market.