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Spring tourism soars as blossoms drive bookings

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The warm weather in recent days has created new consumption scenarios across the country, boosting people's demand for tourism. Data from an online travel platform show that the spring tourism market has peaked earlier than expected, with search volume related to "enjoying spring blossoms" increasing by 220 percent year on year. Tourists seeking such experiences now account for nearly 55 percent of the total. Beijing, in particular, has seen a 114 percent year-on-year rise in spring travel bookings.

Search Trends