As China enters a moderately aging society, its silver economy is emerging as a new growth engine. The recently released special initiatives to increase consumption highlight the need to tap into the silver market by promoting industries such as anti-aging services and elderly tourism.

China's silver economy is projected to reach 30 trillion yuan ($4.74 trillion) by 2035, making up 10 percent of the nation's GDP. Enterprises in the sector are also on the rise, with 824,000 silver economy-related businesses recorded in 2024.

Older adults account for over 20 percent of China's tourists, with 40.8 percent traveling once or twice a year and 17.6 percent traveling three or more times annually. A report by Trip.com shows that cruise bookings by people aged 50 and above nearly doubled during this year's Spring Festival, indicating a surge in demand for leisure activities among older adults.

Meanwhile, internet usage among those aged 50 and above rose from 32.5 percent in December 2023 to 34.1 percent in December 2024, reflecting the increasing digital engagement of China's elderly population.