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Guangdong's textile factories are ramping up investments in e-commerce and technology to navigate global trade uncertainties. At the Chaoshan International Textile and Garment Exhibition in Shantou, this trend was evident. In 2024, Shantou's apparel industry saw a 36% increase in investment, totaling 21 billion yuan. The growth was fueled by private sector investments in online platforms and high-end products, despite a decline in global demand.