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For Tapestry Inc., the United States-based luxury goods company, China is more than just a key market. It is a hub of innovation and digital transformation. Its CEO, Joanne Crevoiserat, highlights how fast-moving and highly digital Chinese consumers have pushed the company to innovate, from live streaming and e-commerce strategies to sustainable fashion initiatives like Coachtopia. Insights gained in China are shaping Tapestry's global approach, influencing its digital platforms in the U.S. and Europe. By accumulating experiences and understanding consumer behaviors in China, Tapestry can provide good shopping experiences worldwide, with China as the starting point for many of these advancements.