China
2025.03.26 09:13 GMT+8

Beijing Fashion Week: Ne Zha craze hits the runway

Updated 2025.03.26 09:13 GMT+8
CGTN
Beijing Fashion Week: Ne Zha craze hits the runway

The Ne Zha franchise has become a cultural phenomenon in China.

The latest film, "Ne Zha 2," released earlier this year, achieved record-breaking box office success, grossing over 15 billion yuan ($2 billion) and ranking the fifth highest-grossing film globally.

The film's popularity has also ignited a craze for merchandise. Collectible figures, blind boxes and other products have quickly sold out, reflecting the immense demand and emotional connection fans have with the characters – and fashion is no exception.

At this year's Beijing Fashion Week, we saw Ne Zha come to life in kids' clothing.

At just 22 years old, Wanni Zou has already made a name for herself with her unique designs. Inspired by Ne Zha, Wanni has created a stunning line of kids' clothing that captures the essence of the beloved character.

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