Caoxian is a small county in east China's Shandong Province. Its main industry has shifted from performance costumes to Hanfu, and it has successfully integrated live-streaming e-commerce into the traditional "front shop, back factory" model. In an interview with CGTN, Dong Chenyu, associate professor at the School of Journalism and Communication at Renmin University of China, highlighted that Caoxian County has become a cultural intellectual property (IP), thanks to the rise of traditional Chinese cultural IPs. He believes that the foundation of cultural confidence lies in the growth of China's political and economic strength.