2025.04.18 13:06 GMT+8

Gen Z shoppers in China shift focus from price to value

Updated 2025.04.18 13:06 GMT+8
CGTN

This year's China International Consumer Products Expo is underway in Haikou, south China's Hainan Province. One trend stands out here: China's Gen Z consumers are making their preferences clear. As CGTN reporter Wang Qianhui discovers, they focus less on price and more on quality, sustainability and personal connections.

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