Hit Chinese drama sparks travel dreams in Switzerland

As the Beijing International Film Festival (BJIFF) shines a spotlight on Switzerland, this year's guest country of honor, the event is a timely celebration of the 75th anniversary of the establishment of diplomatic ties between China and Switzerland. Beyond the red carpet, the festival also opens new doors for collaboration in film, art, and tourism.

One notable success story of cultural synergy is the 2016 Chinese drama "The Interpreter." The show became a national hit not only for its compelling storyline but also for its breathtaking visuals – many of which were filmed in iconic Swiss locations. From the frigid beauty of Glacier 3000 to the medieval charm of Zurich's old town, the series offered Chinese audiences a cinematic escape into the heart of Switzerland.

Fans were so enchanted that they began retracing the show's footsteps – cable cars to alpine summits, lakeside strolls, and even the halls of the University of Zurich, where Albert Einstein once studied. It was a visual and emotional journey that sparked a wave of tourism and curiosity.

Supported by Switzerland Tourism to promote cross-cultural understanding, "The Interpreter" is just one example of how storytelling can bridge worlds.

As filmmakers and cultural leaders gather in Beijing, fresh opportunities are emerging and a deeper connection between two countries is being forged through the lens of cinema.