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Luca Pappadà from Fandango Sales attended the Beijing International Film Festival with "Bertinelli: Great Ambitions," an entry in the festival's Tiantan Award competition. He is actively seeking distribution opportunities in the Chinese market. Pappadà is committed to understanding the Chinese audience by closely monitoring Douban ratings and reviews. His efforts exemplify how overseas film professionals are taking pragmatic steps to embed themselves in China's vibrant cinematic landscape.