National Museum of China unveils new brand for global civilizations

The National Museum of China (NMC) is launching its "National Exhibition" brand in 2025, a series of comprehensive exhibitions designed to showcase both Chinese and global civilizations. This initiative aims to leverage the museum's extensive collections, curatorial expertise, and international collaborations to promote cultural exchange and understanding.

The "National Exhibition" will feature a diverse range of exhibitions, integrating historical narratives with modern technology. The program will highlight China's cultural achievements, promote cultural exchange, and enhance the nation's global influence. In 2025, the inaugural year, the museum will feature exhibitions on topics such as youth innovation, the return of lost cultural relics, the 80th anniversary of the victory in the Chinese People's War of Resistance Against Japanese Aggression, and achievements in manufacturing. International collaborations will include exhibitions on the Shanghai Cooperation Organization, Pompeii, and Russian art.

The NMC aims to establish the "National Exhibition" as a leading cultural brand by fostering high-quality exhibitions and contributing to the construction of a shared future for mankind.