Fueled by policies and actions associated with the Trump administration, a growing wave of anti-American sentiment is taking hold across Europe, manifesting in consumer boycotts of U.S. products and a significant decline in travel to the country.

In France, consumers are at the forefront of this movement. A recent video from CNN highlighted the emergence of a French app designed to help consumers identify and avoid American products. A survey in France indicated that most respondents support boycotting U.S. goods, impacting well-known brands like Tesla, McDonald's and Coca-Cola.

In Denmark, consumers are actively avoiding U.S. brands, leading to a reported decline in Coca-Cola sales, as noted by Carlsberg CEO Jacob Aarup-Andersen. Major Danish retailers are even highlighting European brands in their stores, and some shop owners have stopped stocking popular American snacks and confectionery.

The boycott appears to be driven by a broader disapproval of U.S. policies, with the Trump administration's interest in acquiring Greenland cited as a specific catalyst for some.

A recent article from the official blog of the European Central Bank (ECB), based on data from the ECB's Consumer Expectations Survey (CES) conducted in March 2025, reveals that European consumers are largely willing to switch away from U.S. products if the U.S. imposes tariffs and the EU retaliates. The survey indicates a median substitution score of 80 out of 100, showing a strong preference to avoid U.S. goods, even more so than concerns about price.

The anti-American sentiment is also impacting tourism. Data from the U.S. Department of Commerce indicates a 3.3 percent decrease in overall global visitors to the U.S. between 2024 and 2025, with a more pronounced 11.6 percent drop in March 2025 alone.

Several European nations have issued warnings to their citizens regarding travel to the U.S., citing concerns over stricter immigration controls.