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Weight control in China was once a solitary battle. Now, the government is offering a helping hand.
At a news conference at this year's Two Sessions, Lei Haichao, head of the National Health Commission, announced plans to establish more weight management clinics at medical and health facilities to help people shed pounds safely and pivot to healthier lifestyles.
The announcement has boosted the "weight-loss economy," which will become a new economic engine for reshaping the consumption structure.
Meanwhile, the trend is making waves in the foodservice sector, fueling a new wave of demand for healthy food and drinks.
Meals like salads, grain bowls and soba noodles are becoming people's top choices – with high repeat purchase rates.