From relics to retail: Museums spark holiday shopping trend

During the Labor Day holiday, museum gift shops across China are unveiling the latest must-have collectibles. From home decor and fashion accessories to playful toys and stylish cafe treats, museum merchandise is capturing hearts with its blend of trend and tradition.

Each item reflects the depth of Chinese history, reimagined through modern design. With a creative touch, museums are turning rare relics into stories people can see, feel – and take home. These items are more than souvenirs. They're symbols of a city, chapters of a shared heritage, and bridges connecting the past with the present. Fueled by cultural pride and evolving consumer tastes, museum merchandise is fast becoming a national phenomenon.