China sees surge in travel and cultural tourism during Labor Day

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Tourists enjoy a traditional black-awning boat ride in Shaoxing, Zhejiang Province, China on May 3, 2025. /VCG

A "dragon boat" performance is staged in Yangshuo, where a chain of riverboats resembling a giant dragon glides through the water against the backdrop of karst peaks on May 4, 2025. /VCG

Visitors explore the Longmen Grottoes, a UNESCO World Heritage Site, in Luoyang, Henan Province in China on May 6, 2025. /VCG

Visitors soak up the scenery at Zhangye Danxia National Geological Park in Gansu, China on May 1, 2025. /VCG

According to new industry data, China experienced a recovery and growth in both the cultural and travel tourism markets during the recent Labor Day holiday. Data showed that the number of domestic trips made during the five-day holiday period reached 314 million, an increase of 6.4 percent over the same period last year.

Across the country, local authorities and tourism operators rolled out a wide array of cultural and travel offerings, enhancing the integration between culture and tourism while leveraging technology to improve management and service quality.

A variety of experiences – from scenic resorts and leisure streets to rural tourism and historically themed tours – proved highly popular with travelers, reflecting both the sector's growing vitality and the increasing enthusiasm for cultural and tourism consumption.