CGTN's "Creating New Consumption" series follows how young Chinese entrepreneurs are turning "small businesses" into "big consumption" with their innovative thinking.

This episode zooms in on China's $42 billion pet economy. Reporter Wu Yunliu takes us to Chengdu, one of the most pet-friendly cities in China. By 2024, the number of pet cats and dogs in China surpassed 120 million. Behind this growth is a generational shift, where Gen Z views pets as family members.

From "non-human pet" restaurants to 24/7 "pet kindergartens," young entrepreneurs are using humanized services to redefine the boundaries of consumerism. Pet care has evolved from basic survival needs to a full "emotional infrastructure" that includes education, socializing and healthcare. As the human-pet bond is redefined, the pet economy's blue ocean extends beyond just consumption upgrades – it points to a social support system with increasing care for life beyond humans.