'The Classic Quotes by Xi Jinping' starts airing in Russia

The international version of "The Classic Quotes by Xi Jinping," a multilingual television show produced by China Media Group (CMG), was aired in Russia on Wednesday as Chinese President Xi Jinping arrived in Moscow for a state visit to the country and to attend celebrations marking the 80th anniversary of the victory of the Soviet Union's Great Patriotic War.

Over 200 people from China and Russia attended the launch event in Moscow. Shen Haixiong, vice minister of the Publicity Department of the Communist Party of China Central Committee and president of China Media Group, Oleg Dobrodeev, CEO of the All-Russia State Television and Radio Broadcasting Company (VGTRK) and Russian Minister of Culture Olga Lyubimova were among the attendees.

Noting that it was the fourth time the program was being launched in Russia, Shen said this latest edition not only uses time-honored anecdotes to bring Xi's outstanding governance philosophy and profound humanistic sentiments vividly into international view but also introduces entirely new content on ecological protection, talent development and family values and education.

Dobrodeev said the past seasons of the Russian version of "The Classic Quotes by Xi Jinping" have achieved strong viewership ratings and elicited enthusiastic responses across Russian society.

He said the launch of this international edition will help Russian viewers gain a deeper appreciation of China's rich cultural heritage and experience the essence of Chinese civilization's wisdom.

Lyubimova said the program underscores Xi's profound reflections on cultural inheritance and mutual learning among civilizations and will serve as yet another milestone in the deepening of China-Russia cultural exchange and media cooperation, injecting fresh media-driven momentum into the enduring friendship between the two countries.

In a video address to the event, Chinese Ambassador to Russia Zhang Hanhui noted that a series of China–Russia cultural initiatives were launched at a cultural exchange event on Wednesday. He said he believes these initiatives will further deepen the Russian people's understanding of traditional Chinese culture and contemporary China and foster closer ties and enduring friendship between the two nations.

The program is now airing across multiple Russian platforms, including VGTRK, Rossiyskaya Gazeta, and Gazprom Media.