China's 'Cruise+' economy gains momentum as market heats up

Since the beginning of this year, China's international cruise market has seen a rapid rebound, fueled by strong consumer demand and policy support. With the rollout of visa-free entry and transit exemption policies, the "Cruise+" economy is emerging as a new engine not only for boosting tourism consumption, but also for upgrading the service sector and promoting regional development.

According to official statistics, 16 international cruise ships completed 141 voyages in China during the first quarter of 2025, transporting a total of 328,000 passengers – a year-on-year increase of 67.8 percent. Notably, the Tianjin International Cruise Home Port received three cruise ships simultaneously for the first time, with nearly 15,000 passenger movements in a single day. Shanghai's international cruise terminal also reached a new post-resumption high, handling nearly 30,000 entries and exits in one day.

Global cruise lines are quickly responding to rising demand by expanding their footprint in China. Drawn by the country's vast consumer base and rapidly growing demand for high-end travel experiences, they have expressed confidence in their market potential.

The return of international cruise lines has been complemented by the rapid rise of domestically built cruise ships. Following the launch of the Adora Magic City, the Adora Mediterranea made its maiden voyage from Shenzhen on May 9, injecting fresh impetus into the cruise economy of the Guangdong-Hong Kong-Macao Greater Bay Area.

Even more eagerly anticipated is the second large Chinese-built cruise ship, the Adora Flower City, which is currently under construction. With a gross tonnage of 142,000 and a length of 341 meters, the ship is expected to be delivered by the end of 2026 and enter service in Nansha, Guangzhou.

Meanwhile, the scope of cruise tourism continues to expand. Routes departing from China to Japan, Southeast Asia, and the Mediterranean remain popular, while niche destinations such as the Arctic and Antarctic are also gaining interest. Cruises are no longer limited to traditional tourists – they are becoming a favorite option among high-end travelers and a major channel for outbound tourism.