Chengdu's landmark street-side digital billboards wowed crowds on May 18, as Ne Zha – the beloved animated film character – appeared to lean out of the buildings, waving playfully at passersby.

This eye-catching spectacle marked the debut of a new naked-eye 3D display across several iconic locations in the capital of Sichuan Province. Powered by the cutting-edge technology that requires no wearable devices, the visuals deliver a strikingly immersive experience.

[Video source: Chengdu Plus]