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'Trade turmoil can sink a business': How a Chinese monk fruit exporter beats risks

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As a leading enterprise in the world's largest monk fruit export hub, Guilin GFS Monk Fruit Corp. once relied entirely on the U.S. market. "Any trade frictions between nations could push a business to the edge of collapse," said CEO Lan Fusheng. Through a five-year strategic shift, he reduced the company's U.S. market share to below 50 percent and expanded its global client base to over 1,600 partners. He said that diversifying clients has significantly strengthened the company's resilience. While acknowledging the trade war's impacts on multiple businesses, Lan expressed confidence in China's ability to navigate challenges.

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