From a 6-percent jump in travelers to surging demand for outdoor getaways and family-friendly attractions, this Dragon Boat Festival holiday saw Chinese families chasing cooler weather, culture and nature.

In Beijing alone, over 2.6 million tourists visited on the first day of the holiday, including 21,000 inbound visitors who spent more than $32 million – thanks in part to new tourist-friendly tax refund policies. With more convenient instant refunds and higher refund limits, shopping in China just got a lot easier for international travelers.

Watch the video to see how traditional culture, flexible travel and smarter tourism policies are reshaping holiday trends across China.