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Fans create a vibrant atmosphere in Wuxi during the second round of Jiangsu Province's football tournament, May 25, 2025. /VCG
Jiangsu Province's football tournament, known as "Su Chao", has become a significant driver of tourism and consumption in its host cities.
Official data from the Jiangsu Provincial Sports Bureau shows the league has attracted over 180,000 spectators, generating substantial economic spillover effects.
Fans brave the rain on June 1, 2025, in Nanjing as the city edges Wuxi 1-0 in Jiangsu Province's football tournament. /VCG
The tournament has contributed to a 14.63 percent year-on-year increase in out-of-town tourism spending across six host cities in the latest round, namely in Xuzhou, Yancheng, Changzhou, Nanjing, Nantong and Lianyungang.
The local governments of these cities have reacted quickly to this momentum by offering discounts for attractions, dining and accommodation to promote tourism.
Changzhou alone welcomed 60,000 visitors from neighboring Yangzhou, highlighting inter-city travel demand driven by the league.
Rising attendance has prompted venue upgrades in Nanjing, Suzhou, Nantong and Changzhou, with new stadiums offering enhanced capacities and facilities.