2025.06.10 10:47 GMT+8

Plastic to passion: How China's toy revolution is rewriting rules

Updated 2025.06.10 10:47 GMT+8
CGTN

China's toy game just leveled up. In the country's toy capital Dongguan, CGTN met the makers-turned-creators behind the cute chaos. Pop Mart and Piececool are capturing global attention, but taking over the world isn't all kawaii and chill – the ride can get bumpy. The real power move? Emotional bonds. These toys aren't just for flexing – they're selfie partners, desk buddies and tiny therapists. Join us to unpack why China's designer toys aren't just plastic – they're personal, and honestly, kind of addictive.

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