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Portugal's Cristiano Ronaldo holds the trophy after winning the Nations League final soccer match between Portugal and Spain at the Allianz Arena in Munich, Germany, Monday, June 9, 2025. /CFP
The Esports World Cup Foundation (EWCF) today announced that renowned football player Cristiano Ronaldo has been appointed as the Global Ambassador of the Esports World Cup 2025 (EWC).
"As Global Ambassador, he bridges traditional sport and competitive gaming, helping spotlight the next generation of athletes competing for global glory," said Ralf Reichert, CEO of the EWCF, according to EWC's official website.
"I'm proud to join the Esports World Cup as Global Ambassador – standing with esports athletes who rise above and inspire the next generation," Ronaldo posted on X.
This is not the first time Ronaldo has collaborated with the EWCF. He participated in the global announcement of the creation of the EWC 2024 in 2023 and also attended its closing ceremony in Riyadh.
Besides his status as a five-time Ballon d'Or winner, Cristiano Ronaldo also appears as a playable character in "FATAL FURY: City of the Wolves," one of the 25 tournament titles in this year's EWC games lineup.
EWC 2025 will be held in Riyadh, Saudi Arabia, from July 7 to August 24, featuring 2,000 elite players and 200 clubs from more than 100 countries, competing in 25 tournaments across 24 games for a record-breaking more than $70 million prize pool.