2025.06.13 11:15 GMT+8

Pop goes the China toy: How?

Updated 2025.06.13 11:15 GMT+8
CGTN

China's trendy toys are going global. While POP MART rides the wave with sleek, international flair, others – like Piececool – dig into tradition for fresh inspiration. However, breaking into the world stage hasn't been all smooth sailing. We caught up with the brands – and their fans – to see how they're making their move.

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