The manager of the Caoyang Cinema is celebrating the 65th anniversary of this historic movie theater. By hosting events for the Shanghai International Film Festival and selling souvenir tickets, the cinema is enjoying a renewed sense of vitality. By the second day of the festival, the cinema had sold out 10 screenings. Continuously innovating, the cinema not only sells movie tickets but also produces and sells cinema-themed merchandise. Its various film culture exhibition zones have also gained popularity.