Labubu, the beloved character created by the Chinese toy giant Pop Mart, has recently launched a series of pop-up stores in major cities like Beijing and Guangzhou, igniting a new wave of designer toy crazes among young consumers. With its whimsical goblin-like aesthetic and expressive designs, Labubu has become one of Pop Mart's most popular characters, enjoying soaring popularity both at home and abroad – where its limited-edition releases often trigger instant sellouts.

This rising global appeal reflects the growing influence of China's cultural soft power. Chinese toy brands like Pop Mart are increasingly gaining traction on the international stage by expanding online sales channels and opening physical stores abroad. These efforts not only showcase the creativity of Chinese designers but also help to spread Chinese pop culture to a wider global audience.