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IBM's China strategy: Co-creating the future with local innovation

Zhao Chenchen

 , Updated 17:24, 22-Jun-2025
01:15

Open innovation, collaborative co-creation, and deep local commitment – these are IBM's three key phrases for working in China.

Speaking at the 6th Qingdao Multinationals Summit, Zhai Feng, the technical sales leader of IBM Greater China Group, highlighted the rapid growth and strong innovation drive of Chinese enterprises. IBM is now deeply partnering with local players in manufacturing, automotive, healthcare and retail to apply AI across product design, supply chains and smart marketing.

"China's rich and diverse real-world use cases not only accelerate AI adoption, but also help IBM refine and upgrade its own technologies," Zhai told CGTN.

(Cover photo by CGTN's Li Wenyi)

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