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The medal for the 12th World Games in Chengdu, China, is named "Zhuguang," which means Bamboo Light and sounds like Chasing Light in Chinese. From its panda-inspired shape and Sun and Immortal Bird motif to the use of Shu embroidery and an inner badge that can be shared, the design team has embedded rich cultural elements and the idea of sharing into every detail, conveying the spirit of "the light of sports, inspiring glory" and the message of bringing friendship home.
Hear what Wu Fulai, the medal's chief designer, says about the story behind each thoughtful detail.