CMG signs Memorandum of Understanding with Fondazione Milano Cortina 2026

China Media Group (CMG) on Monday signed a Memorandum of Understanding with Fondazione Milano Cortina 2026, the official organizing committee of the 2026 Milano Cortina Winter Olympics to become an official rights-holding broadcaster of the Games.

Under the agreement, the two sides will expand collaboration in news coverage, program production, promotional campaigns, event organization, and personnel exchanges. The goal is to actively promote the Olympic values embodied in the 2026 Winter Games and foster deeper mutual understanding and long-standing friendship between the Chinese and Italian people.

As a rights-holding broadcaster for the Games, CMG will collaborate closely with the Italian National Olympic Committee and the Fondazione Milano Cortina 2026 to integrate cutting-edge technologies such as AI and 8K ultra-high-definition broadcasting into live coverage and signal production. The two sides also see the 2026 Winter Games and the 55th anniversary of China–Italy diplomatic relations as an opportunity to deepen exchanges across sports and culture, and further advance the China–Italy comprehensive strategic partnership.