IOC President Coventry details ways Olympic Movement can engage with youth

The International Olympic Committee (IOC) held an on-line Executive Board press conference on Thursday to provide updates on the agenda of President Kirsty Coventry, who took office on Monday. Answering questions from CGTN Sports Scene's Zhu Mandan, Coventry talked about her efforts to engage the younger generation with the Olympic Movement.

Coventry noted that it's important for the Olympic Movement to understand new environments that are attractive to the young generation, like esports and TikTok. She used her communication with her niece as an example of how she needed to "decipher" messages between her and the youngsters.

"We know that we have to find new, innovative ways," Coventry said. "And I think this is also where we can leverage out AI and the AI Agenda that was, I think launched last year, if I'm not mistaken. But there's a lot of really good ideas in the AI Agenda on how to engage and what that looks like, and how we can do that across many different regions of the globe. Because that's also very important when it comes to universality and speaking to everybody."

Coventry will visit China during the 15th National Games in Guangdong, the Hong Kong Special Administrative Region, and the Macao Special Administrative Region in November.