Loved by kids globally, the "Pleasant Goat and Big Big Wolf" has been aired in over 100 countries since 2005. With funny tales of smart goats outsmarting Big Big Wolf, the series teaches friendship and teamwork.

At the Shanghai International Film Festival, the franchise promoted its new movie "Bright New Dawn." It is set to premiere on July 26 in theatres the on Chinese mainland. When the goat village guardians get an SOS from the Land of Light, an exciting rescue mission ensues.