Our Privacy Statement & Cookie Policy

By continuing to browse our site you agree to our use of cookies, revised Privacy Policy and Terms of Use. You can change your cookie settings through your browser.

I agree

NBA Finals viewership crisis: Are fans tuning out?

CGTN Radio

34:00

Is the NBA losing its grip on Chinese fans? This week on Sideline Story, we look at the lack of buzz in China for the recently-concluded NBA Finals. What's going on? Is it star power? Controversial calls? Or is social media reshaping how fans engage? Are Gen Z fans ditching full games for highlights? Dive deep into the future of sports viewership on Sideline Story.

Search Trends