By continuing to browse our site you agree to our use of cookies, revised Privacy Policy and Terms of Use. You can change your cookie settings through your browser.
I agree
Search Trends
CHOOSE YOUR LANGUAGE
- Albanian Shqip
- Arabic العربية
- Belarusian Беларуская
- Bengali বাংলা
- Bulgarian Български
- Cambodian ខ្មែរ
- Croatian Hrvatski
- Czech Český
- English English
- Esperanto Esperanto
- Filipino Filipino
- French Français
- German Deutsch
- Greek Ελληνικά
- Hausa Hausa
- Hebrew עברית
- Hungarian Magyar
- Hindi हिन्दी
- Indonesian Bahasa Indonesia
- Italian Italiano
- Japanese 日本語
- Korean 한국어
- Lao ລາວ
- Malay Bahasa Melayu
- Mongolian Монгол
- Myanmar မြန်မာဘာသာ
- Nepali नेपाली
- Persian فارسی
- Polish Polski
- Portuguese Português
- Pashto پښتو
- Romanian Română
- Russian Русский
- Serbian Српски
- Sinhalese සිංහල
- Spanish Español
- Swahili Kiswahili
- Tamil தமிழ்
- Thai ไทย
- Turkish Türkçe
- Ukrainian Українська
- Urdu اردو
- Vietnamese Tiếng Việt
Copyright © 2024 CGTN.
京ICP备20000184号
CHOOSE YOUR LANGUAGE
- Albanian Shqip
- Arabic العربية
- Belarusian Беларуская
- Bengali বাংলা
- Bulgarian Български
- Cambodian ខ្មែរ
- Croatian Hrvatski
- Czech Český
- English English
- Esperanto Esperanto
- Filipino Filipino
- French Français
- German Deutsch
- Greek Ελληνικά
- Hausa Hausa
- Hebrew עברית
- Hungarian Magyar
- Hindi हिन्दी
- Indonesian Bahasa Indonesia
- Italian Italiano
- Japanese 日本語
- Korean 한국어
- Lao ລາວ
- Malay Bahasa Melayu
- Mongolian Монгол
- Myanmar မြန်မာဘာသာ
- Nepali नेपाली
- Persian فارسی
- Polish Polski
- Portuguese Português
- Pashto پښتو
- Romanian Română
- Russian Русский
- Serbian Српски
- Sinhalese සිංහල
- Spanish Español
- Swahili Kiswahili
- Tamil தமிழ்
- Thai ไทย
- Turkish Türkçe
- Ukrainian Українська
- Urdu اردو
- Vietnamese Tiếng Việt
Copyright © 2024 CGTN.
京ICP备20000184号
互联网新闻信息许可证10120180008
Disinformation report hotline: 010-85061466
"Guzi economy" continues to grow in Chinese market
A person dressed in "Guzi" costume
People dressed in "Guzi" costume
Anime figures
Anime figures
Anime figures
"Guzi" display
Consumers queue up for favorite "guzi" at a shopping mall in east China's Shanghai
A 25-meter-high EVA Unit-01 statue in east China's Shanghai
In east China's Shanghai, the youth-driven "guzi" economy, a consumer phenomenon rooted in anime, comics and game (ACG) culture, is becoming part of everyday life.
The term "guzi," a homonym for the English word "goods," refers to badges, acrylic figure stands, cards and other IP-related merchandise and collectibles.
This new consumption trend has brought fresh opportunities for creators and brands, as well as traditional shopping malls.
A report by data analysis provider iiMedia Research indicates China's "guzi economy" market reached 168.9 billion yuan (approximately $23.5 billion) in 2024, marking a 40.63 percent increase year on year. It is projected to exceed 300 billion yuan by 2029.