For 48-year-old Li Lin, it was a trip that would change his life. When he visited Ethiopia, the East African nation renowned as the birthplace of coffee, he had no idea he'd fall in love with its rich, aromatic brews. But that passion ignited something greater, a mission to bring the bold flavors of African highland coffee to China. And in doing so, he would end up transforming not just his own destiny, but the lives of millions.