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The 2025 Shanghai International Trendy Toys Collection Exhibition is held at the Shanghai New International Expo Center on July 5, 2025. /VCG
The 2025 Shanghai International Trendy Toys Collection Exhibition is held at the Shanghai New International Expo Center on July 5, 2025. /VCG
The 2025 Shanghai International Trendy Toys Collection Exhibition is held at the Shanghai New International Expo Center on July 5, 2025. /VCG
The 2025 Shanghai International Trendy Toys Collection Exhibition is held at the Shanghai New International Expo Center on July 5, 2025. /VCG
With Pop Mart's Labubu becoming a global hit this summer, trendy toys are gaining in popularity among an increasing number of consumers in China. The recently concluded 2025 Shanghai International Trendy Toys Collection Exhibition drew flocks of fans from across the country to wait in long queues for their favorite toys. Nearly 500 brands launched over 3,000 new series, including many limited editions, during this year's exhibition.